If you think that having just one camera lens is enough, think again. There are reasons why professional photographers carry more than one lens during a shootout. No, it’s not just so that you can get the object you want in the picture, but because each lens (whether it’s a macro or portrait lens) actually allows you to tell a different story altogether.
For example, once you equip that macro lens, you are encouraged to take photos up close & personal, often finding interesting objects and angles that you would never have thought before. A Sport lens can capture that half a second interesting moment that will never be possible with a slow lens.
As a gadget reviewer, my most favorite lens is obviously the Macro lens (for taking close-up product photos).
For example, the EF-S 60mm f/2.8 Macro USM Canon lens (used in the video) has a large aperture so I can take photos with natural color without flash and give me a good depth of field. I love to highlight a specific area of a product and the Macro lens is perfect for this. With an f/2.8, I can increase the Depth of Field to highlight a focus point better to my readers.
The EF-S 60mm f/2.8 Macro has an Ultrasonic Motor (USM) which makes focusing even faster, more accurate, and quieter.

At the end of the day, having a good lens does not make you a good photographer but it will certainly help to turn your creative ideas into reality.
Disclosure: This is a sponsored post but opinions are my own.