Fujifilm Instax Mini 12 takes instant photography to the next level with new features, pastel colours, and an awesome app

Fujifilm instax has announced the release of the NEW instax mini 12, a fresh iteration of the popular instax mini instant camera. Expanding on the flagship mini 11 model, the mini 12’s design and range of colours offer an enjoyable experience for instax enthusiasts. The model is optimised for capturing close-up shots and selfies, and comes with features that simplify the process of capturing all your cherished memories.

The mini 12 comes with functions that elevate your instant camera experience, including the much-loved ‘Automatic Exposure’ feature from the mini 11, as well as ‘Close-up Mode’ and a front-facing mirror for capturing selfies.

Mary Georgievski, the General Manager of Photo Imaging at Fujifilm Australia, expresses excitement about the launch of the instax mini 12, stating that it is an exciting time for instax customers. She further adds, “After the incredible success of the mini 11 with over half a million units sold locally, we are excited to bring Australians an evolution of the much-loved instax instant camera with more features than ever before.”

Fujifilm instax has also introduced the innovative instax UP! app, which simplifies sharing your favourite instax prints with friends. The app enables you to scan your cherished instax memories using your smartphone, save them as digital photos without losing the ‘soft touch’ instax effect, and add custom backgrounds and frames to make them more unique. With a simple press of a button, your physical instax prints are now digital and can be viewed anytime, anywhere. Additionally, you can now share your favourite instax prints directly to social media from within the instax UP! app.

The mini 12 is available in five pastel colours, including Lilac Purple, Pastel Blue, Blossom Pink, Mint Green, and Clay White, to suit everyone’s style. Along with the new instant cameras, Fujifilm instax will also release camera cases in the same colours, allowing you to take your instax with you and keep all your cherished memories in one place.

The Fujifilm instax mini 12 instant cameras will be available for purchase from April 6th, 2023, at a suggested retail price of $119.00. The Fujifilm instax mini 12 camera cases will also be available from the same date for $19.95.

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