I have to agree with Kogan. At the moment, Australians are being ripped off by retail stores, thinking that they should spend $60-100 for an HDMI cable with their new TV purchase. I always told my friends to get an HDMI cable over at eBay or other online sites for $5-20. So if you’ve purchased a new TV from JB HiFi, claim a free HDMI cable from Kogan by emailng the proof of purchase before 31st of March, 2011. Details below.
Melbourne, Australia, 16 March 2011 – Kogan will help customers from JB Hi-Fi to access Full HD content on their TVs by giving away FREE HDMI cables in a bid to end the overpriced cable con.
Australian shoppers are currently being tricked by JB Hi-Fi et al into thinking they need to buy an expensive cable to get the most out of their new TV.
In a bid to end this dodgy practice, and bring cable prices down to their proper levels, Kogan is now offering free HDMI cables to anyone who has bought a TV at JB Hi-Fi in 2011. Kogan will even pay for the shipping.
Ruslan Kogan said the campaign intends to shed light on the cable con.
“Some retailers have decided that it’s appropriate to trick unsuspecting Aussie shoppers into thinking a $200 HDMI cable is somehow better than a $3 cable.
“What they conveniently forget to tell you is there’s no difference in picture quality between Kogan’s $3 cable and one more than 60 times its price!
“While retailers like JB HiFi use rip-off prices on cables to try to increase their margins, we’re selling them for $3, and we’ll even help JB HiFi customers realise what is going on by giving them free cables.
“Kogan is committed to offering value to our customers across all our product lines. We don’t think it’s fair that customers who buy some products are ripped off to help compensate for better deals on other products.
“At Kogan, we think it’s extremely unfair for someone who shells out their heard-earned money on a new TV to be shafted on cables and accessories because of a deliberate misinformation campaign by the big retailers.
“We are proud of the commitment we have made to our customers to offer great value on all products. We believe that what’s good for our customers is good for our business,” Kogan said.
The Kogan HDMI cable being given away is HDMI version 1.4, meaning it is future-proof for transmitting 3D TV signals, can carry an Ethernet signal, and is gold-plated.
If you’ve purchased a TV from JB HiFi, you can claim your FREE Kogan cable and help expose the JB Hi-Fi Cable Con, by simply emailing proof of your purchase to jbcon@kogan.com.au before March 31, 2011.
Prices of HDMI Cables^
Kogan – 3 metre – $3
JB Hi-Fi – Soniq – 1.5 metre – $69
JB Hi-Fi – Soniq – 4 metre – $99
JB Hi-Fi – Pure AV – 3 metre – $199
^Prices current as at 16 March 2011.
