Drink and drive without being an idiot

This is a Sponsored Post written by me on behalf of Heineken. All opinions are 100% mine.

iPhone Breathalyzer App

Ever heard or seen that TV ad: “If you drink and drive, then you are a bloody idiot?” – well if you have an iPhone and this app, you can now drink and drive without being an idiot. Heineken developed an iPhone app called Heineken Know The Signs Breathalyzer that can analyze whether you’ve had too many drinks or not.

The Heineen Know The Signs Breathalyzer analyzes your breath and then shows a character on the screen, depending on the level of your “drunkness”. The application is also free so feel free to download and play around with it on your iPhone (the application can be grabbed from the iTunes store).

Heineken has been running on-going campaigns to urge youngsters to drink responsibly and know when you’ve had too many. Last year’s Enjoy Heineken Responsibly campaign talked continuously about the signs people start to show when they’ve had too many. This year’s campaign, Know The Sign campaign part II, Heineken wants to make people aware of the side effects of alcohol over consuption (Check out The Heineken Know The Signs website for more details about the campaign).

I hope the people in Melbourne read and know about the campaign because there are too many drunk people around every night on the weekend :(

As for the iPhone app, does it really work? Unfortunately I don’t know because:

  • I don’t drink
  • I don’t have an iPhone :)

But the app is free, so feel free to take a sip and test it out yourself. Download the Heineken Breathalyzer iPhone app

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