Note: This is a guest post written by Charles Peterson – A GPU price drop? The graphics card market has seen many fascinating developments recently, with both Nvidia and AMD launching new products. However, these new GPUs have not been selling well, leading to a drop in prices.
Nvidia recently released the GeForce RTX 4060 Ti 8GB, which has been universally negatively reviewed. This has resulted in a lack of interest and poor sales for this product. According to an article on TechSpot, from a sales perspective, the RTX 4060 Ti 8GB is the more troublesome card. Historically, GPUs like the 4060 Ti, with mid-range performance and a price around $400, would sell in large volumes for Nvidia. For example, the RTX 3060 Ti was highly sought after. However, this has not been the case for the RTX 4060 Ti 8GB.
Similarly, AMD has introduced the Radeon RX 7600, which has also not been successful. Sales for this model are barely better than the 4060 Ti, and overall interest in this product has been extremely low for a new mainstream AMD GPU.
As a result of these poor sales, GPU prices have been dropping. For example, MSI has discounted the Ventus model of the 4060 Ti 8GB to $379 at Newegg, which is $20 below MSRP. This is the fastest a brand new model has ever been discounted below MSRP.
These price drops are good news for consumers who have been facing inflated GPU prices due to a global chip shortage and cryptocurrency boom. It suggests that the era of paying above MSRP for GPUs could finally be over.
It remains to be seen how Nvidia and AMD will respond to these developments. Will they continue to drop prices or will they focus on improving their products to increase sales? Only time will tell.
One potential reason for the poor sales of these new GPUs could be their performance relative to their price. The RTX 4060 Ti 8GB has been criticized for its underwhelming performance compared to its price point. Similarly, the Radeon RX 7600 has not impressed consumers with its performance.
Another potential reason could be the current state of the graphics card market. With inflated prices and limited stock due to a global chip shortage and cryptocurrency boom, many consumers may be hesitant to purchase new GPUs at this time.
It’s also possible that consumers are waiting for future developments in the graphics card market before making a purchase. With new technologies such as ray tracing and DLSS becoming more widespread, consumers may be waiting for these features to become more affordable before upgrading their GPUs.
In any case, it’s clear that Nvidia and AMD need to address these issues if they want to increase sales of their new GPUs. This could involve improving their products or lowering their prices to make them more competitive.
In conclusion, the recent drop in GPU prices is good news for consumers who have been facing inflated prices due to a global chip shortage and cryptocurrency boom. However, it remains to be seen how Nvidia and AMD will respond to these developments and whether they will be able to increase sales of their new GPUs.