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Ricoh P10

Ricoh P10May 10, 2010: Ricoh has announced the P10, a third interchangeable unit for its revolutionary GXR camera system, along with a bargain bundle price of $749 RRP for the new unit and the GXR camera body.

Incorporating a 10.7x optical zoom lens, a back-illuminated 10.6 megapixel CMOS sensor, and a newly- developed noise reduction function, the Ricoh Lens P10 unit (pictured right with GXR body) offers 28-300mm wide angle shooting and continuous shooting speeds of up to 5 frames per second when shooting in RAW.
The back-illuminated CMOS sensor captures light coming through the lens more efficiently. The sensor increases sensitivity measurably, while also reducing noise. When combined with a new noise reduction function which enables the photographer to specify the level of correction, night and indoor scenes can be recreated with smooth tonal gradations and vivid colours.

To further improve performance in varied lighting conditions – those combining light and shade – the P10 unit also incorporates dynamic range double shot and multi-pattern auto white balance modes as offered in Ricoh’s award-winning CX series of compact digital cameras.

However, while the P10 unit borrows these features, it goes a step further by handing photographers complete control through options such as aperture priority AE, shutter priority AE, program shift mode, flash synchro settings as well as the ability to shoot in RAW. Advanced focus functions include Pre-AF, Multi-target AF and ‘Full Press Snap’ whereby focus is automatically locked on subjects at a distance predetermined by the photographer, without the need for a half-press.

Ricoh has also made an effort to increase shooting options with the addition of a 1280 x 720 pixel HD movie function. Adding to its movie-making appeal, the P10 offers a number of aspect ratios including 16:9 for wide-screen television viewing. The P10 unit also offers photographers the opportunity to get up close with their subject with a macro function capable of shooting at distances as little as 1cm.

Available from selected camera specialists from mid-June 2010, the Ricoh Lens P10 28-300 mm F3.5-5.6 VC is expected to retail for RRP $499. Options include a soft case and a self-retaining lens cap.

A GXR P10 Kit including the GXR camera body and P10 interchangeable camera unit will also be available for RRP $749, representing a saving of $449.

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