How to make a tutorial video – Recording your screen to attract the target client

Note: This is a guest post written by Marlene Stephenson

Do you want to make a video tutorial that attracts the targeted client? Making a video tutorial is easy, cheap and will give you very good results! The fact of the matter is that you explain something that interests your ideal client a lot. You can help him solve a problem or teach him to do something related to your specialty.

With few resources, you can make a tutorial video that helps you:

  • Position yourself as an expert
  • Add value to your brand
  • Show your experience
  • Attract people interested in what you do to your website or blog

Below I explain the four steps to make a video tutorial easily and quickly, recording the screen of your computer:

Four steps to make a tutorial video

1. Preparation and script

It is important that before you start recording, you prepare everything and practice a little. It will help you get straight to the point and save a lot of time when recording.

Write your script

Make a sketch (by hand or digital) where you write what you are going to say and show it in each scene of your video. You do not have to write everything, but you do have an outline so that you do not forget anything.

Take into account who your video is aimed at to adapt your vocabulary. For example, if you are a web designer, it will not be the same that you speak to a programmer than to a person who does not even know what a banner is. Make your speech understandable to the person you are addressing.

Prepare your screen

To show it to the world, fix it up a little bit. Leave the icons neat and close everything that you will not need. This way, you will focus on what you want to show and not on the thousand tabs that haunt the screen.


Rehearse and do tests to avoid stumbling around and boring your viewers afterward. Improve your speech but be yourself. In the end, it is what will make people connect with you.

2. Record your screen

As you will already have your screen ready, the shots that you will need and you will have practiced, the recording will be shot and it will be much easier for you to make a video tutorial that will help you attract your ideal client.


If possible, use a microphone connected to your computer. You will make the sound much cleaner and more professional. You can even use headphones with a built-in mic that you have at home. If you don’t have a mic, try to avoid external noise as much as possible.

Programs to record screen

You can use any program to record your computer screen. If you work with mac, you can do it with Quicktime that is integrated. For Pc, many programs can do it, such as CamStudio. If you want an online screen recorder, RecordCast will be your best choice since it is free to use. Here are some advice:

  • Prepare an introduction to explain what you are going to talk about before getting into trouble.
  • Explains clearly and simply the steps to follow.
  • Also prepare a farewell and call to action.

3. Edit the video

You can make your video on the fly but it is recommended that you edit it a bit, if only to add an intro with your logo.

Programs to edit your video

The same program you have used to record must have a basic editor to assemble your video easily. If you are not finished, you can also use Imovie for mac or Moviemaker for pc, and if you want something more pro, you have Premiere or Final Cut.

Cut out and summarize

Leave only the chunks that interest you. Cut out long pauses or mistakes. Remember that everything does not have to be perfectly perfect. Small pauses and stumbles make us human!

Add an intro and ending to your video

The intro is like the presentation of your brand, where your logo can come out to make it clear to your viewers where the video comes from. In the end, you can put your logo and your contact information, website or social networks again. So the public can stay in touch with you after they finish watching your video.

4. Share the video

Create a thumbnail

The thumbnail of the video will be what prompts you to click play. You can do it in Canva, Photoshop or Designcap to edit images. Take a video capture or take a photo at the time of recording and add text as the video’s title.

Post and share

Upload your video to your youtube channel. Fill in all the info it offers you (title, labels, description). Then you can embed it on your website or in a post on your blog! You can also share it on your social networks to generate more views.


We’ve explained the steps to make a good tutorial video. Now you no longer have excuses not to make a video tutorial to help you gain visibility and attract your ideal client. Take action and create yours ! What programs do you use to do your tutorials? Let me know in the comments!

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