The ecommerce market across the APAC region is growing at a rapid rate, as more customers demand great digital shopping experiences. In fact, research shows that by 2028, the region is expected to account for 54% of the world’s total ecommerce sales growth.
To fuel further personalisation in this fast-growing ecommerce space, technology platform Bloomreach has announced it has expanded its presence in the Asia-Pacific region, welcoming Kris Fagan as its new Vice President, APAC.
AI-powered personalisation at scale
With the power of its proprietary LoomiTM AI, Bloomreach already supports leading businesses within the APAC region today. This includes customers such as SM Retail, Bluebell, Repco, Spotlight Retail Group, and MILKRUN, a grocery delivery service owned by Australian grocery chain Woolworths.
“Using Bloomreach, our team can build out the personalised experiences we know will differentiate us to customers and drive results — not only on the app, but across email, SMS, and push,” said Jamie Gagliardi, Head of Marketing & Growth, MILKRUN. “With the help of Bloomreach and our partners, we’re driving forward the future of grocery, one customer and order at a time.”
DropBox and mParticle executive Kris Fagan to lead regional growth
Growth in this market is supported by key hires in the region, including Kris Fagan, who joins as Vice President, APAC. Kris brings years of enterprise and account experience from mParticle, PagerDuty, and Dropbox in Australia. Kris most recently led a team that drove sales, partnerships and operations, and was focused on enhancing customer satisfaction and market presence in APAC.
“I’m thrilled to lead our talented team in helping businesses across APAC deliver personalised, AI-driven experiences that truly connect with their customers,” said Kris Fagan, Vice President, APAC, Bloomreach. “As we start the new year, the opportunities ahead of us are tremendous. The APAC region is a beacon of digital innovation and commerce growth, and I am dedicated to sustaining that momentum and ensuring our customers have access to top-tier technology and support to surpass their business objectives.”
Learn more about how companies across APAC are already using Bloomreach to drive revenue, loyalty, and better customer experiences.
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About Bloomreach
Bloomreach personalizes the ecommerce experience. Its data engine unifies real-time customer and product data so businesses understand what customers really want. By connecting that understanding to every channel, the ecommerce experience becomes limitless — reflecting a changing customer as they shop. Amplified by the speed and scale of Loomi AI, Bloomreach’s AI for ecommerce, this creates endless new paths to purchase, greater profitability, and fast business growth. Bloomreach products include: Engagement, a marketing automation platform; Discovery, an ecommerce search solution; Content, a headless CMS; and Clarity, AI-powered conversational shopping. The company has multiple AI patents and serves 1,400+ global brands including: Williams-Sonoma, Bosch, Puma, and Marks & Spencer.
