Survey reveals Businesses eager to embrace Apple’s VR/AR Headset

A recent survey conducted by content management system leader Storyblok sheds light on the anticipation surrounding Apple’s rumored headset among software and marketing industry leaders.

Despite the product not being officially announced yet, businesses are already showing great interest in supporting it. However, marketers display a more cautious approach compared to developers. Here are the key findings from the research.

  • 60% of respondents believe that the Apple headset will be a game-changer, akin to the revolutionary impact of the iPhone on VR/AR technology.
  • An impressive 80% of participants express either very high or moderate interest in creating content specifically designed for the Apple headset.
  • Software industry leaders exhibit significantly more enthusiasm for developing content for the headset compared to marketers, with figures at 79% and 34%, respectively.
  • The majority of respondents are willing to invest up to $2,000 for the headset, while 10% state they are willing to pay any price for it.
  • 58% of those surveyed believe that VR/AR represents the next major digital platform.
  • Only a mere 7% of respondents claim to have no interest in Apple’s forthcoming headset.

Storyblok, a company specializing in content management systems, recently introduced its own VR e-commerce tool. This innovative tool enables brands to create immersive virtual store experiences, allowing consumers to explore and interact with VR-enabled products.

According to Dominik Angerer, Co-Founder and CEO of Storyblok, the rumored headset announcement at WWDC carries significant weight for Apple and the entire VR/AR industry. While businesses acknowledge the potential of VR/AR as the future of content, marketers remain skeptical due to past disappointments. However, developers showcase strong enthusiasm for building experiences on the platform, despite the lack of concrete information. Ultimately, the level of support and quality of experiences provided by developers will play a crucial role in determining the success of the Apple headset. If developers can create engaging experiences that captivate users, marketers are likely to follow suit with equal enthusiasm.

About Storyblok

Storyblok, the content management system (CMS) category leader, empowers both developers and content teams to create better content experiences across any digital channel.

Storyblok enhances audience experiences with best-in-breed performance, security, optimized omnichannel storytelling, and robust personalization. Enable content teams to create and manage content intuitively and independently with drag and drop visual editing, custom collaboration workflows, and a world-class digital asset manager. Empower developers to build anything, integrate with everything, and publish everywhere with Storyblok’s headless CMS architecture.

Leading brands such as Adidas, T-Mobile, Renault, and Oatly use Storyblok to shape their digital storytelling. See why Storyblok was named the #1 CMS by G2 at and follow Storyblok on LinkedIn and Twitter.

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