In 2025, App Store promotional text is one of the most underestimated yet powerful elements of ASO. This small field – just 170 characters – can be changed instantly in App Store Connect without a new build. While your app store description or keywords drive visibility, promotional text in the App Store converts visitors already on your app page into real users.
What Is Promotional Text in App Store?
Placed below screenshots and above the app store app description, the promo text App Store appears in the “golden zone” of attention. On mobile, only the first 70 characters are visible, so the beginning must deliver value.
Unlike the description, which can be up to 4000 characters and updated only with a new version, app store promotional text is short, flexible, and quick to edit. It’s not indexed, so it won’t affect ASO Apple Store rankings, but it can increase your conversion rate App Store.
Why Is It Important?
Ignoring promotional text for the App Store means losing up to 25% of installs. A good promotional message can add 15–30% conversions. Seasonal events, limited offers, or highlighting fixes based on feedback are ideal uses.
Examples:
- “Halloween pack unlocked – only till 01.11!” boosted downloads by 20%.
- “7-day yoga challenge starts today!” raised installs by 12%.
This proves why app store promotional text best practices matter.
How to Write App Store Promotional Text
- Be relevant – connect with updates or user needs.
Good: “Dark mode is here—thanks for the feedback!” - Use the first 70 characters wisely.
- Stay precise – 170 characters = three short phrases.
- Include a CTA – “Download now,” “Join today.”
- Test often with A/B experiments in App Store Connect.
Promotional Text vs Description
| Feature | Promo Text | Description |
| Length | 170 chars | Up to 4000 |
| Update | 2–48h | New build needed |
| Indexed | No | No |
| Goal | Conversion | Information & SEO |
So, app store promotional text vs. description is not about replacing one with the other, but about combining both.
Examples of App Store Promotional Text
- “Save up to 50% – only today!”
- “Entry bugs fixed – thank you.”
- “Christmas rewards await – claim your gift!”
Each is short, clear, and conversion-focused.
Final Thoughts
In 2025, iOS app promotional text is one of the fastest ways to boost downloads. It doesn’t replace app store description best practices, but complements them. By localizing your promo text, keeping it fresh, and testing variations, you can achieve measurable growth.
According to ASOMobile mobile app analytics, even a few optimized lines can deliver up to a 25% increase in conversion rates—proving that small changes in App Store promotion bring big results.
