As pressure mounts to deliver business-ready insights quickly, data engineers are hitting a wall: while infrastructure has modernised, the work of preparing customer data still relies on manual code and brittle rules-based systems. But all that is about to change.
Amperity, the AI-powered customer data cloud has launched Chuck Data, the first-ever AI Agent built specifically for customer data engineering.
Introducing the ‘vibe coding’ revolution
According to Amperity, the new AI Agent brings the ‘vibe coding’ revolution to customer data engineering – accelerating identity resolution, improving accuracy, and eliminating manual overheads
Chuck works as an AI Agent by:
- Using Amperity’s years of experience and patented identity resolution models, trained on billions of data sets across 400+ enterprise brands, as critical knowledge behind the AI.
- Running in the terminal and empowering engineers to quickly understand their data, tag it, and resolve customer identities in minutes – all from within their Databricks lakehouse.
- Changing all that by enabling data engineers to “vibe code” – using natural language prompts to delegate complex engineering tasks to an AI assistant.
- Connecting directly to a user’s Databricks environment, leveraging native compute and large language model (LLM) endpoints to execute high-impact workflows like identity resolution, compliance tagging, and data profiling.
Chuck runs entirely in your terminal, using your Databricks environment for compute, storage, and LLM execution. With a single install, engineers can run natural language commands that eliminate manual code and deliver accurate, scalable customer profiles.
A core capability of Chuck is running Amperity’s patented identity resolution algorithm – the same trusted Stitch technology used in its enterprise CDP. Users can run unlimited free Stitch on datasets up to 1 million records with a generous budget of credits for larger data sets included for free with the research preview program.
Key Features of Chuck Data:
- Natural language command interface for customer data tasks
- Identity resolution via Amperity Stitch, running on Databricks compute
- PII tagging and customer profiling across Unity Catalog
- Compliance through accurate and easy PII tagging within Databricks
- Zero-copy architecture: Chuck never moves your data
“Customer data engineering is full of repetitive, painful work, so we built Chuck to get rid of it,” said Derek Slager, co-founder and CTO at Amperity. “Chuck understands your data and helps you get stuff done faster, whether you’re stitching identities or tagging PII. No orchestration, no UI gymnastics—it’s just fast, contextual, and command-driven.”
Amperity’s Identity Expertise Evolution
Over the past 12 months we’ve seen a raft of AI-fueled innovation from the fast-growing company.
Only last month, Amperity revealed a new AI-powered ‘ID Resolution Agent.’ Built on Amperity’s patented AI and machine learning capabilities, the Identity Resolution Agent gives data teams a fast, intuitive way to prepare accurate, AI-ready customer data. Meanwhile last year the company revealed a new composable, AI-powered ‘lakehouse’ customer data platform to help seamlessly share live data sets between a CDP and a lakehouse without maintaining ETLs or copying data.
Attracting a raft of global household names like Dr Martens and Brooks, Amperity recently announced an exciting new partnership in Australia with Australia’s largest home entertainment retailer, JB-Hi Fi.
Amperity is set to run a live demo of Chuck live during the Databricks Data + AI Summit, June 9–12 in San Francisco. You can see a virtual demo of the product here.
About Amperity
Amperity’s Customer Data Cloud empowers brands to transform raw customer data into strategic business assets with unprecedented speed and accuracy. Through AI-powered identity resolution, customizable data models, and intelligent automation, Amperity helps technologists eliminate data bottlenecks and accelerate business impact. More than 400 leading brands worldwide, including Alaska Airlines, DICK’S Sporting Goods, BECU, and Wyndham Hotels & Resorts, rely on Amperity to drive customer insights and revenue growth. Founded in 2016, Amperity operates globally with offices in Seattle, New York City, London, and Melbourne. For more information, visit amperity.com or follow us on LinkedIn, X, Facebook and Instagram.
