Note: This is a guest post written by Dan Martin
If you are running a business, you must have a site of your own. Sites are an important platform for doing transactions with both existing and potential customers.
But it is also important that you constantly look for ways to improve the customer service that you provide. This sustains your customers, thus, sustaining your business. Businesses that put more priority on customer service bring in more money. But how can the user interface be improved on your website?
What is an AI chatbot?
AI chatbot, or what we call a chatbot, is artificial intelligence (AI) software that can imitate human behavior. They are programmed to interact with a site user, just like how a real human will. The use of AI chatbots is becoming popular, and most businesses are already integrating it on their sites.
By using AI chatbots, many sites started seeing improvements in their customer service. But how about for the users? Can AI chatbots improve the user experience on your site? Let’s find out!
How AI chatbots Improve User’s Experience
AI chatbots can contribute a lot to the user’s experience. Here are 6 things you should take into consideration:
1. 24/7 User Support
AI chatbots are programmed to interact with users 24 hours a day and 7 days a week. This means non-stop support for users. Be it day or night, this doesn’t stop users from getting their questions answered. This helps them become more familiar with your site and business, thus, allowing more sales to come in.
Gone are the days where you’ll end up regretting that you did not hire a 24/7 agent or support to assist you with your business. AI chatbots make life easier, not only for business owners but also for users.
Getting round-the-clock assistance also means that users get the attention that they require, regardless of the type of question they raise. As long as it’s within the scope of the chatbot’s ability, there will be no question left hanging.
2. Easier Site Navigation
AI chatbots can answer any inquiries about your site, as long as you have input the right scripts in it. Because of that, users can easily navigate to your site without wasting hours looking for something that they need to find. If users are lost, they quickly lose interest, and that means a loss for your business.
AI chatbots can easily navigate your users to the right section of your site. This provides clarity, thus, increasing the opportunity for users to purchase or avail of the product or services that you are offering.
3. User Communication Becomes Easier
Since AI chatbots are available 24/7, user communication becomes easier. This prevents delays or getting any inquiries unanswered.
Moreover, some users do not like to engage in phone calls. Phone calls are a thing of the past. More and more users are leaning into the digital age where everything is done online. This includes communication.
Users also prefer talking to someone who can get them all the answers that they need. They prefer straightforward answers, but also informative at the same time.
4. Positive User Experience
Users can become frustrated if they are experiencing poor customer service. Long waiting time, miscommunication, and difficulty in navigating your site can become a factor in this. But AI chatbots can solve all these problems, thus, providing a positive user experience.
Also, AI chatbots can provide a positive user experience despite only being programmed to act in such a way. This is because you can still add a personality to your chatbot, even if it is only a bot. They also keep the conversation going, that’s why there are no dull moments when chatting with them. Users may even be surprised as to how entertaining AI chatbots can be.
5. Personalized User Recommendation
Users can also get stuck in loops just thinking of which product to avail from your site. This is where AI chatbots come in. AI chatbots can provide a personalized recommendation to the user, as long as they are equipped with the right questions and scripts. By getting the user’s information and personal preferences, it allows AI chatbots to provide a more fitting recommendation for the user.
At times, users can be lost by seeing a lot of options that they can choose from. This is especially true for e-commerce sites. Because they see a lot, they don’t know which ones to purchase, so they end up not buying at all. This turns into abandoned carts which is a big problem for site owners. But AI chatbots can turn this around by reminding the user that they left something on their cart while they are still on the site. Eventually, turning losses into gains.
6. Visitors Turn into Potential Customers
At times, visitors navigate your site, but they quickly turn away from it. What’s good about AI chatbots is that they quickly initiate a conversation with these visitors. If visitors are interested in your product, they will pursue the conversation with the chatbot. In this instance, visitors turn into potential customers. With the right approach, these potential customers can turn into buyers, which is the ultimate goal of integrating a chatbot.
AI chatbots can provide a lot of benefits to your business while also improving the users’ experience. They can turn your users’ frown into a smile in minutes. So it is important to invest in good chatbot software that will turn your losses into gains.
To sum it up, here are the 6 things that AI chatbots can do to improve the user experience on your site:
- 24/7 user support
- Easier site navigation
- User communication becomes easier
- Positive user experience
- Personalized user recommendation
- Visitors turn into potential customers
With all the chatbot has to offer, it’s surprising that you have survived not having one until now. Utilize the technology that we have right now and what it has to offer. You will see that there is more to what meets the eye!