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Move away, Bing! Here comes Google Caffeine!







by Michael Aulia on 12 August, 2009

in Other Tech News



google caffeine - new search engine

As expected, there is no way Google will sit idle and let people moving away to Microsoft’s Bing search engine. For the last several months, a secret large team in Google has already been working on a secret project codenamed Caffeine: a next generation architecture for Google’s web search. Well actually, according to Matt Cutt’s blog post:

Q: Is this Caffeine Update because of Company X or Y is doing Z?
A: Nope. I love competition in search and want lots of it, but this change has been in the works for months. I think the best way for Google to do well in search is to continue what we’ve done for the last decade or so: focus relentlessly on pushing our search quality forward. Nobody cares more about search than Google, and I don’t think we’ll ever stop trying to improve.

So I guess this project has been on before Bing was even born. Anyway, the first step will push mainly on the indexing speed, accuracy, and comprehensiveness of the Google search result algorithm. You’ll probably won’t notice any interface difference but it’s the underlying algorithm that’s been secretly “tweaked” by the team to provide better and more accurate results. According to Google Webmaster Central blog post, web developers and power searchers might notice a few difference and encouraged to give feedback.

I’m not sure what they did, but a few of my posts came on the first result :)

Here is an example:

Keywords: “ipod nano chromatic review”
Current (second rank):

Second rank in Google search result

Google Caffeine (1st rank!):

First rank in Google search result

Here is another example:

Keywords: “windows 7 sleep”
Current Google (third rank):

Third rank in Windows 7 Sleep

Google Caffeine (First, again!):

First rank in Google search result for Windows 7 sleep

Again, I’m not sure what they do, but please oh Google, release this quickly :D

If you want to start using Google Caffeine, use this Google link: http://www2.sandbox.google.com/

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{ 9 comments… read them below or add one }

Nihar 13 August, 2009 at 2:17 am

Great…

Hope the new search engine also gives my page better position than correct position like you :)
Nihar´s last blog ..Bhuvan India by ISRO is India’s Google Earth My ComLuv Profile

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Megaphase.info 13 August, 2009 at 2:17 am

The results seem to be a bit better with this new search update. Implement it soon google.

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Raju 13 August, 2009 at 3:22 am

very true!! I just tested for few of the keywords related to my posts and I rank much higher most of the time :D

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Paul 13 August, 2009 at 10:26 pm

When I went to the site is was down for maintenance. I’ll have to try later as I’m curious how I will rank for some current keywords, and also some additional ones.

I wonder if this will get those who promote SEO to change their strategy, or provide advice on ranking better with the new changes?

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Michael Aulia 14 August, 2009 at 12:27 am

I’m sure it will. It’s unclear what changes have been made though. Google has been keeping secrets unfortunately

Donace 14 August, 2009 at 3:35 am

hmm this will definitely keep the seo crew a bit busy for a while.

Interesting to see how it impacts link building dynamics and onpage SEO

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Botez 15 August, 2009 at 10:57 pm

After test it it seems to be OK. The rank seems to be a litll higher than before. Good job Google:)

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Vickster 21 August, 2009 at 7:36 am

I tested caffeine and for some reason I feel like it lags on the more generic searches like “cats.” I definitely think results pop up faster in the old version and they’re very similar pages.

Props to you though! It’s good stuff you have here.
Vickster´s last blog ..Fingerprint Authentication for Facebook? My ComLuv Profile

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Michael Aulia 21 August, 2009 at 11:08 pm

Thanks, Vickster. Let’s hope Google tweaks it to be better and better

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