How much should you charge for private advertising?

How much money to advertise costIf you are selling advertisement slots, links, posts, or reviews on your blog without using a third party service, then you are actually doing a private advertising. That means you decide the slots to advertise and the price of that slots.

If you are new to private advertising, you usually have this question on your mind: “How much should I charge per week/month to advertise on my blog?” $1? $5? $10?

There is no right or wrong answer for this, but there is an online “tool” that gives you a rough idea on how much you should start charging your private advertising slots. helps you to find out how much you should charge for your private advertising slots

Simply go to and insert your URL on the text field above the page. Click the “Check it” button and you will then see your blog/site’s statistics and also how much should you charge per month for advertising.

DNSCoop - check how much you should charge for private advertising

My domain in stats and numbers

Too bad that it can only calculate/display stats of your root domain, i.e: and not my technology blog at (I did enter on the text field)

A calculator from Text-Link-Ads will then try to estimate the value of advertising text links on your blog/site at the bottom:

DNSCoop - check how much you should charge for private advertising

Note that:

  • It’s only an estimation
  • It estimates a value of a single text link (so in theory, you can charge higher for banner advertising)
  • I think the estimation calculator is based upon your Alexa and PageRank

This should at least give you an idea the value of your blog/site. Of course, depends on your advertisers, other factors may be counted as well (number of feed subscribers, your visitors’ demographic location, etc).

If you are serious on starting your private advertising, you should consider getting a plug-in called OIOPublisher. It will manage your private advertisement from A to Z (I’m using it at the moment on my blog). Feel free to check out my review on OIOPublisher here.

Hope you can find some good private advertisers for your own blog/site! If you want to advertise here on my blog, feel free to contact me or simply click on the “Advertise here” banner slot on the Sponsors area!

Thanks to Saphrym who let me know about!

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A technology enthusiast, blogger, gamer, and reviewer. Proud owner of Craving Tech
  • Ben

    Cool stuff, but just like last time, unfortunately, I don’t have a website :)

  • rjani

    Great article! It’s a very useful tool indeed, but I think it’s value is that it displays such informations of your website in one place, i.e. Alexa rank, Google Pagerank, etc. and you don’t have to check all of them separately.
    About the estimation: well, I don’t know, but as I saw in other posts on your blog, you charge more than 1$ for a month, and I know they’re images, but still, I think the prize depends more on the person, the topic, and the certain site than such ranks.

  • A. Caleb Hartley

    Thanks for this info! I’ve been thinking about private ad sales on environmentastic!, and wondered how much to ask for them. This tool is at least a good start to help figure that out, and, as riani said, it’s also a good place to check page rank and alexa score and inbound links, etc., all in one place!


    A. Caleb Hartley

    A. Caleb Hartleys last blog post..Simple Ways Wednesdays – Episode 4

  • Feabionsu

    I agree with Rjani – it’s a great tool to get all those stats that would you would otherwise view seperately. How many times have I google “PageRank” to check the sites I visit? Now I’ll know what to bookmark! :D

    OIOPublisher hey? I’ll check that out… And then there’s your review of it to read. So long!

    Feabionsus last blog post..Fantastic Contest Gives A Free Domain Name!

  • Bob C

    Great info! Thanks!

  • Nihar


    Thanks for the info.

    I just entered my site in that site. Here is the estimate for my site: $15 which is same as your site…

  • Van

    I mean to take a question for you about this, but now i have answer, thanks ^^

    Vans last blog post..IM Lock – Block IM, Chat, Messengers, Websites,…Keep your children focused on their work

  • Blog for Beginners

    Just when I’m asking myself if I’m doing the right thing, you come in with a possible solution. Thanks for the head up, Mike. Let see how much should I price mine..


    Blog for Beginnerss last blog post..20 Possible Ways to Optimize Your Blog

  • andrew

    Thanks for sharing the info.
    Useful tool actually.
    Too bad it only detect the main domain

    andrews last blog post..Gadget Review Site

  • Michael Aulia

    It’s still best though to give it a trial on your site with the estimation price. It’s not always accurate, but at least it’s a good starting point.

    I dream of the day when it costs $99 a month to advertise on my blog ^^

    I should have put a “Why Advertise” page as well to further convey the message to private advertisers.

  • bonoriau

    When is the right time for any blogger to offer their private ad

  • Michael Aulia

    When the time is right? :)

    Well once you’ve got a good Alexa and PageRank, I guess (and/or your RSS feed subscriber). Those three points are good indicators of your traffic or the quality of your blog in private advertisers’ eyes.

  • wayne

    Thanks for the info, but looks like alexa traffic ranking is different to that displaying on whois website.

  • TerryG

    Great post. My experience has been to sell advertisements starting at $30 per month. The site traffic supports easily the $7.50 a week. As I am approached I slightly rise in $5 increments my advertisement costs.

    As one person said elsewhere, get what you can. And another said do not scare them off.

    It is a hard line but I base my prices on what I am comfortable with. Besides it pays for the hosting.

    • Michael Aulia

      Thank you for sharing your thoughts about this to us, Terry. I’d prefer to get 5 advertisers that pay $15 each rather than 1 advertiser that pays $30 each :)
      It’s hard to get private advertisers though, especially if you are low on PageRank

  • Zeolite

    Thanks for the tips! I’m just getting around 2k page views/month, as was wondering how to charge for size, text and placement. I’ve gotten a few good ideas here!

  • matt

    dnscoop doesnt work, I just get a blank page after I hit the “check it” button, its a while since this post so I guess they’ve gone under.

    • Michael Aulia

      Ah.. sorry. As you said, it is an old post so they must have gone under. I normally use nowadays to check for my rankings and all that. Might want to have a look at that :)

    • Christina @ The Frugal Homemaker

      dnscoop doesn’t work for me either – looks like the site is hacked.

      and is not working either.

      any other sites?

  • Geekyard

    Cool article buddy :) I read some articles on other sites, they were suggesting calculations based on page impressions. This dnScoop is nice way to get approximate valve :)

    • Michael Aulia

      It’s been a while since I wrote this post and now that you’ve mentioned it again, I should give this a re-try and see what it comes up for this blog now :)