This is a cool way to make an ad, courtesy of The Commonwealth Bank. In a smart and fun way to advertise their CommBank Property Guide app, The Commonwealth Bank gets user to interact with a piece of static drawing that comes into life (3D) using the CommBank 3D Reader app.
When the print out is aligned with the app using augmented reality (you can either print on an A4 or use the MX newspaper ad if you have it), a 3D advertisement pops-up, overlaying the piece of paper in front of you:
Check the official press release below if you want to play around with it. If you don’t have time to read it, this video should answer all of your questions and curiosity:
Augmented reality shows Commonwealth Bank is determined to be different
Full page advertisement in mX brings to life virtual world
Sydney, 29 March 2011: In a worldwide industry first, Commonwealth Bank has run a mobile-driven, augmented reality (AR) advertisement in Sydney, Melbourne and Brisbane mX titles on Monday.
Following the initial run in mX, the AR advertisement will run across a number of News Limited titles this Sunday; Sunday Telegraph, Sunday Herald Sun, Sunday Times and Sunday Mail Brisbane and Adelaide.
To access the full features of the advertisement, readers are first directed to download the CommBank 3D reader app. Once they have the app, they can then access Cherryford Hill, a 3D virtual town where users can interact, move around and experience the features of the multi award-winning CommBank Property Guide app.
The 3D advertisement represents a giant leap forward in AR technology, being the first time multiple markers have been used to trigger the 3D experience, previous applications have only ever used a single marker. The benefits of which include greater interaction with the characters and features of Cherryford Hill.
The use of traditional press advertising to engage and digitally interact with upwardly mobile readers, leads to a true one-on-one consumer experience.
Mr Mark Murray, General Manager Consumer Marketing Commonwealth Bank said the new format advertising sets a benchmark in the industry.
“We are constantly looking for ways to better engage with our customers and ensure they have a positive experience with our brand.
“The augmented reality press advertisement is an interactive way to communicate the benefits of the CommBank Property Guide app to the customer, and we will continue to explore the convergence of traditional and digital marketing channels in the future. Mr Murray said.
“The recent success of the Commonwealth Bank Property Guide app at the AIMIA awards further demonstrates our position as industry leaders. Our aim is to make it simpler and easier for our customers to deal with us, by using the latest technology and innovation” Mr Murray went on to say.
The CommBank Property Guide has won numerous accolades and awards, most recently at the Australian Interactive Media Industry Awards (AIMIA) collecting awards for; Best Mobile, Best Financial Service and The Grand Prix – Best of the Best.
For more information visit: www.commbank.com.au/3dreader
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